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 Lumihealth 3.0

 

Executive summary

  • After a number of releases and improvements to the original Lumihealth, HPB and Apple decided to launch a new and improved product

  • The 3.0 release is an evolution based on years of insights, renewed priorities and operational improvements

  • We spent a little more than a year redefining the Lumihealth experience focusing on the following

    • Full cycle of healthy habit adoption

    • More reliance on intrinsic motivation

    • Empowering more clinically focused outcomes

  • As a member of a small UX team I worked with a robust team of PMs, engineers, data scientist and clinical experts to re-imagine how we achieve health outcomes

  • We launched this new product in the late summer of 2023

Lumihealth website

Personal Responsibilities

MVP Launch

  • Reusable program framework to drive health outcomes through multi-week experiences i.e. Quests

  • Incentives strategy and budgeting across program

  • Points and coins framework

  • Redemption UX

  • Celebrations framework

  • Notifications framework

Post launch

  • Personalized activity coaching Quest

  • Improvements to progress tracker “Lumihealth Ring”

  • Variety of core mechanics improvement based on UXR and data science insights

📣 Reach out for deep dives into any of these topics

Quests

  • Lumihealth 3.0 introduces the concept of a Quest as its core mechanic

  • Quests are multi week programs that help users achieve specific health goals

  • Quests can take many shapes and span from casual topics like “Take a Breather” to clinical topics like “Managing Diabetes”

  • My task was to create a re-usable framework of components that would enable our content team to create 12+ Quests at and after launch

  • I designed experiences like setting your goals, finding and joining a Quest, completing challenges and earning points / coins, moving from week to week and more

Incentives, points and coins

  • Another big focus for me was defining the points and coins framework

  • Points are earned through challenges and help users make progress for the week

  • Coins are earned by hitting milestones on the Lumihealth Ring

  • I defined how users earn points, how their weekly goal is set, how coins are awarded throughout the Lumihealth Ring and UX for users to redeem their coins for e-vouchers

  • Over time I’ve continued to manage this budget, introduce new earning mechanisms and refine the points scheme to achieve our internal goals

Celebrations

  • Another core element of the experience is celebrations

  • Users are celebrated when completing actions

  • Celebrations are a key part of behavior change so we focused on celebrating the right moments with the right intention and intensity

  • I worked with our visual design team to create a robust framework for celebrations including celebrations inside the Lumihealth Ring, full screen overlays, toasts for moments where a user might be busy and notifications

 

Personalized activity challenges

  • As part of our expansions beyond MVP we focused on “meeting users where they are” by ensuring that challenge goals can be personalized to each user

  • We (along with engineering and data science) developed a Quest that pushes users to “Beat your personal best”

  • This experience personalizes the workout type, duration and weekly frequency to push users towards goals that are a touch above their average over recent history

  • Additionally we were able to build a number of dynamic copy fields to ensure the content experiences matches the user’s expectations

Thanks for reading! There is a lot more work that went into this product so please reach out to learn more