Lumihealth

Executive Summary

I worked with a team of designers and product managers to launch Lumihealth within 18 months of its inception. I personally took on the following work.

• Defining the product strategy in collaboration with our Singaporean counterparts (Health Promotion Board)

• Designing the UX framework to support our health outcome goals

• Collaborating with our engineering partner in implementing UI / UX for MVP and subsequent dot releases

• Supporting the creation of all clinical and wellness use case content, leveraging our UX framework

• Orchestrating clinical, design, product and content POV across new feature development

• Championing Lumihealth internally (Apple c-suite) and externally (HPB execs and SMEs)

Lumihealth has shown industry leading engagement (WAU/MAU & DAU/MAU) and has begun to demonstrate improved health outcomes across areas like Physical Activity.

Personal Responsibilities

As the UX Lead for Clinical and Wellness use cases I was responsible for coordinating across stakeholders (HPB, engineering partner, clinical SMEs and internal functions) to design, implement and launch a framework that could support the creation of use cases along health domains including Mental Wellbeing, Nutrition, Sleep, Physical Activity, Screenings, Vaccinations and specific chronic conditions.

I also played a leading role in championing Lumihealth internally and externally, continuously leading communication of product vision, value and subsequent iterations of the product.

Deliverables

Product strategy decks, UX wireframes, technical specs, UXR reports

🤩 HIGHLIGHTS 🤩

• Personally walking Apple COO Jeff Williams through Lumihealth

• Being part of Apple CEO Tim Cook’s presentation during a Keynote

• Reaching industry leading engagement metrics

• Seeing Lumihealth ads across Singapore (e.g. metro, digital billboards, instagram filters and a giant mascot of Lu)

• Designing and launching the complete product in 18 months

Apple + HPB

As a team we were tasked with designing and launching a product that supports use cases in wellness (e.g. Sleep, Mental Wellbeing) and clinical areas (e.g. Screenings, Chronic Conditions). Additionally this product had to incorporate rewards, gamification elements and appeal to a general audience. Finally we were tasked with launching this product within 1-2 years of the official collaboration between Apple and Singapore’s Health Promotion Board (HPB).

Defining health outcomes with HPB

From the onset of this project I and a team of PMs began collaborating with our HPB counterparts to understand their goals and expected health outcomes (e.g. Improving the populations literacy in mental wellbeing). We used these meetings to develop a curriculum of use cases and to begin shaping a product strategy to address these needs. In this process I played a leading role in facilitating between HSI leadership and HPB SMEs and executives.

Designing use case UX

Using these expected outcomes we set out to design a scalable UX framework that could support various challenges / use cases in each of our target domains (e.g. getting people to add less sugar to their tea, getting them to complete diabetes screenings, getting them to be more consistent in their workouts).

I worked with 2 designers who focused on the gamification element of the experience and within 3 months we had fully defined a UX framework that met our and HPBs goals.

Along this part of the process I also played a role of orchestrating input from various stakeholders like clinical SMEs, leadership, PMs, engineering partner, content team and UI/UX to ensure that the UX framework would be robust as we launched.

I delivered a series of presentations along the way to internal and external leadership to champion our vision and get buy in to launch. This included walking Jeff Williams through our product and delivering keynotes to HPB execs / SMEs.

Launching Lumihealth

For the remainder of our time we collaborated with our engineering vendor on a weekly basis, handing off UX wireframes, PRDs, UI and walking them through details of the expected product behaviors.

Post MVP improvements

Since launching our MVP product in November of 2020 I’ve been involved in improving the product further, including planning quarterly work-streams, continuing to execute and deliver design work, collaborating with clinical, content, UI etc. on new feature development and running UXR sessions to better understand our users’ needs.

We’ve made a number of improvements including adding more user choice, improving personalization based on what we know about the user, improving information design and developing longer term challenges to help users sustain habits that they are interested in.